Personal branding is hard, with all the typical connotations of commerce and artifice applied to people, not products. Understanding your unique value as a professional, however, is essential to a satisfying career.
This webinar will parse the components of professional identity – what you do, who you serve, and how you uniquely provide benefits to those you serve – and describe ways to uncover and express yourself in a resume, on LinkedIn and other social media platforms, and through websites, blogs, even business cards. The key to unlocking your authentic identity lies in your ability to listen. By asking the right questions – of yourself and your classmates and colleagues, family and friends – you can quickly articulate your value.
Presented by Wendy Lawton