How to Read a Business Case

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Students new to the case method often find reading cases to be frustrating and surprisingly time-consuming.

This session is designed to help you understand the purpose of cases and why you approach them differently than other academic materials, such as textbooks and articles. A reading method tailored to cases is shared and put to practice.

This session is presented by William Ellet, the author of The Case Study Handbook: How to Analyze, Discuss, and Write Persuasively About Cases, published by Harvard Business School Press.

William Ellet

 Presented by William Ellet