We rely on our persuasive skills to convince our clients to sign a contract, convince our coworkers to support a proposal, or convince our classmates that our arguments have merit.
In this webinar, we go “inside” persuasive messages in an attempt to understand how and why they work. Learn how to develop the mindset of a salesperson and convince your audience — whether at work or in class — to “buy” the ideas that you are selling.

Presented by Steven D. Cohen